Airbnb brand, digital and print

China-based Airbnb apartment business Den asked us to develop a contemporary brand and full suite of digital and print communications to help them communicate with both English- and Chinese-speaking audiences.

Brand identity

Taking inspiration from Den’s property portfolio in Japan, we created a wabi sabi hand-drawn aesthetic to emphasise the creativity, uniqueness and cultural authenticity that the Den brand stands for.

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Website

Marketing brochure

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