Airbnb brand, digital and print

China-based Airbnb apartment business Den asked us to develop a contemporary brand and full suite of digital and print communications to help them communicate with both English- and Chinese-speaking audiences.

Brand identity

Taking inspiration from Den’s property portfolio in Japan, we created a wabi sabi hand-drawn aesthetic to emphasise the creativity, uniqueness and cultural authenticity that the Den brand stands for.



Marketing brochure

  • den_partner_proposal
  • den_partner_proposal_doc1
  • den_partner_proposal_doc2
  • den_partner_proposal_doc3
  • den_partner_proposal_doc4
  • den_partner_proposal_doc5