Viral video promotion & website design

The Pete the Monkey Project began with an  video of a monkey (Pete) deciding to wash the dishes at an animal sanctuary in Bolivia.  We promoted the video and it quickly went viral, amassing millions of YouTube views in a matter of days and being featured on TV stations around the world.  The man behind the camera, Louis Dumas, then decided to build on the success of the video to establish the non-profit Pete the Monkey Project to raise funds for the animal sanctuary.  We Communicate has worked closely with the Pete the Monkey Project and the wildly successful Pete the Monkey Festival (now in its 7th year) on marketing, creative and production.

Viral Video Promotion

The Project Website

The Festival Website

Festival Video