Viral video promotion & website design

The Pete the Monkey Project began with an  video of a monkey (Pete) deciding to wash the dishes at an animal sanctuary in Bolivia.  We promoted the video and it quickly went viral, amassing millions of YouTube views in a matter of days and being featured on TV stations around the world.  The man behind the camera, Louis Dumas, then decided to build on the success of the video to establish the non-profit Pete the Monkey Project to raise funds for the animal sanctuary.  We Communicate has worked closely with the Pete the Monkey Project, building websites for both the project and the wildly successful Pete the Monkey Festival, which is now in its 5th year.

Viral Video Promotion

The Project Website


The Festival Website